Thursday, August 14, 2008

NetFlix's "Issue": Why the Big Deal? It's an Opportunity

Ok, so Netflix (NFLX) has had an issue that stopped it from shipping DVD's for a day. Am I the only one who is not sure why this is such a big deal? I mean, if your day can be ruined because your Netflix DVD will show up tomorrow instead of today, you may need to do a "priority check".

Here is the jist of the problem.

And more on it:



CNBC ran with it for 5 minutes but I think enough is enough.

The really odd thing is that this could end up being a boon for the company. what does Netflix want to do? Push folks into the video-on-demand box. I am sure that they will offer people some discount for those affected by the mailing snafu and if they are smart, perhaps offer folks a small incentive to change their service to the online one, "so they do not have to worry about this again".

Just idea of how to "fall in sh#% and come up smelling like a rose"




Disclosure ("none" means no position):None

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1 comments:

vlado said...

Something to take into account is that this issue coincides with the class action settlement, which significantly increases the number of DVDs shipped for the month of August. I was automatically bumped up to the next service for the month of August as part of the settlement.

 

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