One word: SKYPE
On Thursday Research In Motion (RIMM), in an stunningly under reported event announced:
SHAPE Services announced today the release of a new version of its IM+ for Skype Software for BlackBerry® smartphones from Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM).
IM+ for Skype Software by SHAPE Services is a mobile client for Skype Software. It enables voice and text communication with other Skype users as well as cost-effective calling to landline or mobile connections. IM+ for Skype Software uses SkypeOut credits for voice communication ensuring cost-effective calls to any number around the globe. For users of Skype Unlimited plan (only USD 29.95 per year) IM+ enables almost free calling from a BlackBerry smartphone to any PC with Skype or any landline/mobile number. All you need is a BlackBerry smartphone and IM+ for Skype Software installed.
Providing desktop-like access to a familiar Skype experience from any mobile device is the plan of SHAPE Services. In the nearest future the company is going to release versions for Windows Mobile Pocket PC, Windows Mobile Smartphone, Palm OS, Symbian OS and J2ME devices. A WAP version for universal access from low-end devices is also in the company’s plans for the upcoming months.
I guess it was only a matter of time in retrospect as technology in our cell phones advances, desk top like functionality should also.
A $30 annual fee for unlimited calling? The only question here is how fast people will begin buying blackberries and switching to the lowest cost cell plan from their providers. You can buy a blackberry from any provider and instead of paying $100 a month for cell service, pay $30 a year.
Once this catches on cell company profits will tumble..