YUM! Brands (YUM) Taco Bell chain has a World Series promotion that was talked about all throughout the game last night.
If a player steals a base during the World Series, American's can go to Taco Bell on Oct. 30th from 2-5 pm and receive a free Taco. It is a great idea and the best part of the promotion was the constant chatter about it during the game. There was actually a hysterical exchange caught between Coco Crisp and Royce Clayton as they attempted to explain the intricacies (there aren't any) of the promotion to each other on the Boston bench. If anyone can find it on YouTube, please send it to me, it was priceless.
In a gamer that was a blowout after the 5th inning, there wasn't interesting for the announcers to talk about and they filled much of the time dreaming and chatting about taco's.
YUM is getting every pennies worth out of this one.