Sunday, January 20, 2008

Sears Advertising Now Featuring Brands

Anyone else catch the NFL network today?

All season the shows have been sponsored by Sears (SLHD), the store.

Today, the pre-game show is being sponsored by "Craftsmen, available at Sears". The Craftsmen logo is all over everything..

The commercials, once the "Sears Book" variety are now Kenmore commercials, "available at Sears".

This would lead one the believe Friday's announcement about breaking up Sears into a Berkshire Hathaway (BRK.A) like holding company has been in the works for some time and Sears Holdings is farther ahead of this than many believe.

Ad campaigns are not altered on a dime.

Disclosure ("none" means no position): Long Sears, None

Todd Sullivan's- ValuePlays

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